Thursday, July 9, 2009

Doctor's Number 1 Choice ?

A soap brand which says to guard us from 5 types of germs or illness, claims to be doctors' number 1 choice.
The study they say was conducted among 1000 doctors in Pakistan.

According to the website of Pakistan Medical and Dental Council's statistics, till March 2009 there are 145960 registered doctors in Pakistan.
In a population of 18 crore people, one can easily find 1000 doctors in a small region of Karachi, let alone in the whole Pakistan.

Can the product be termed as number one choice by just conducting a survery study among 1000 doctors which are not even 1% of the total doctors' population of Pakistan ?

If this trend is followed, every product of Pakistan will become a number one choice.

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